Assignment number: 01 marketing plan aquafina “purity guaranteed” executive summary: aquafina has made its way into the pakistani market in the year 2005, when the demand for the bottled water was seeing a staggering growth of 27% with the changing demographics and preferences among the growing. Business marketing analysis strategic - marketing strategy for aquafina. Market position has declined in 2004 the strategic group map (see graph 1) also shows the growth of cott corp of 18% which is significantly higher than that of coca-cola and pepsico the american beverage association (2006) states that in 2004, the retail sales for the entire soft-drink industry were. Here is the marketing mix of pepsi that analyses the four p's including product price, place, and its promotional strategies pepsi marketing mix aquafina: mineral water purified through a seven step process pepsi has an extensive market presence which depends upon its well set distribution network. Porter's five forces example essay views9337 for instance, price difference between dasani and aquafina is so insignificant that buyers can switch the products at no cost brand loyalty is players put emphasis on their branding, marketing and distribution strategies to beat completion considering.
In this regard, there are specific ways or techniques which can be noted in order to emerge and continue to be competitive in the market environment the in 2000, pepsico launched its fruit works line of fruit drinks and sierra mist lemon- lime soda, and aquafina became the number one brand of bottled. A history and a creative brief of aquafina with its detailed information positioning aquafina will position itself as a cost-effective and refreshing beverage, fulfilling the market need for pure water the product has creative strategy aquafina has to focus on persuasive and reminder advertising. Read this full essay on marketing strategy for aquafina marketing strategy for aquafina executive summary the goal of this marketing plan is to ou. Related essay samples marketing-dasani bottled water place is one of the 4p's of marketing which is essential in planning and analyzing the promotional strategies that marketing managers need to consid analysis of case study on privatisation of water analysis of case study on privatisation of water africa is a water.
Aquafina, the bottled water brand owned by soft drink giant pepsico, had the second largest share of the bottled water market in the united states as of 2009 aquafina attracts and retains new and existing customers by implementing a full service marketing strategy that includes traditional advertising. Target market:aquafina essaysunderstanding what the product is about, is the key to deciding the target market there is a since pepsi was already treating and purifying water for its cola product, it was a cost effective strategy to introduce aquafina, a non-carbonated bottled water as an alternative to municipal water. The second largest soft drink player in the world, pepsi has implemented several smart strategies in the last decade to improve its turnover and profits pepsico's expansion in snacks like lays, quaker oats, cheetos and kurkure have given them an edge over coca cola although coca cola is still the.
Pepsico broke into the bottled water industry with its rollout of aquafina bottled water in 1997 yet perhaps its biggest market the worldwide success of pepsico reflects the company's dynamic and adaptable strategy throughout the company's history, leading to its current revenues of over $43 billion pepsico divisions. North america beverages: aquafina strategy & innovation ▷ new product innovation: identified usage occasions and areas for a new consumer segment opportunity in the kids water market, focusing on both pack size and design while considering the competitive set synthesized quantitative and qualitative research by.
Marketing strategy for aquafina executive summary the goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals outlined in the aquafina business plan a reality in the year 2008 aquafina is the answer to an increasing demand marketing will play a vital role in the. This free business essay on essay: marketing strategy of bisleri is perfect for business students to use as an example pepsi aquafina ' coca cola kinley with parle's bailey being the main competitor and second in market share in the organized market, bisleri faces tremendous competition from the unorganized sector. Parle's bisleri has the highest market share of about 36%, followed by coca- cola's kinley which has a market share of about 25% , followed by aquafina which has a market share of about 15% india's percapita consumption is about 30 litres which is less than the global average of 40 litres in india, south.